Tag Archives: social media

Video Getting to Soical Media ROI

13 Aug

Great video by the folks at http://www.socialnomics.com

Key Takeaways:

Social media is about leverage the more active you are in a social environment the more you can leverage others activity to fuel your success.

Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

23 May

Shrek was the most searched term on google today, Shrek has over 1500 tweets in the last 24 hours and Shrek has grossed $21.6 Million in just 3 days

So how has the big scary ogre managed to rally so many fans and drive them to be a word of mouth phenomenon? Read the words of the big green guy himself and see how he manages his social status. (he is probably the most loved ogre ever)

5 Simple Ogre approved Rules for winning big with social media!

1.” Hey, I’m nobody’s messenger boy, all right? I’m a delivery boy. “

In each of the Shrek movies Shrek owns his identity and when challenged is very quick to re-educate people on exactly who he is.  Clear understanding and articulation of who you are and what you are about is what builds an intense brand whether that’s your personal brand or the brand of the company you represent. Make who you are and who you are not super clear in your interactions in social media and fans will respond.

2. Gingy, do you still know the muffin man?

Leverage your network ask the people you are connected to for input, get strategic help solving problems from the people you interact with on social media and your social network will respond by asking you for help when it’s appropriate also.

3.That’ll do, Donkey. That’ll do.

Thank your Supporters…regularly. in the social media sphere a thank you is one of the quickest ways to deepen the relationship you have between you and your followers. so do it often. make a point to a little time each week and thank someone for a retweet, send a shout out about something you worked on together anything you can to show some digital gratitude.

4. Somebody help! I’ve been kidnapped by a monster who’s trying to relate to me!

Ok so it’s not Shrek talking but the point is clear.keep one voice. don’t try to change the way you talk from one contact to another on social media it will make all of your communication sound manipulative instead of Genuine. the last thing you need is your fans recognizing that you ar trying to sound like them instead of sounding like you.

5. Well, the stars don’t tell the future, donkey, they tell stories. Look, there’s Blood-Nut, the Flatulent. You can guess what he’s famous for.

Always have interesting content. when people never know what you are going to say next they tend to listen more closely to what you say so keep it interesting. mix it up.

Look back at your historical use of Social media. and see what have people re-tweeted/ what got the most comments? what keywords appear most often in your social content? Then look for the consistency in messaging style and content get the mix right any you can be more like Shrek driving fans to tweet, search, and purchase from your brand.

Resources for this article include:

Number of tweets on Shrek: http://www.twitterstats.net/trend.php?keyword=shrek
Google Search Activity about Shrek http://www.google.com/trends?q=shrek&ctab=0&geo=us&geor=all&date=mtd&sort=0
Box office Performance: http://www.the-numbers.com/charts/daily/2010/20100523.php

Top 10 WordPress Plugins to Turbocharge Your Internet Marketing Efforts

27 Apr

This is a list of 10 most important WordPress plugins that you should install in order to get a blog that has excellent functionality and high traffic. The plugins are in order of importance. If you feel that you don’t want to install all of them in one day be sure to start with the more important ones!

  1. HeadSpace 2: WordPress SEO Made Simple

    All in one SEO you have been deposed. HeadSpace provides you with the features you need to drive your site to the top. People spend way to much time working on SEO and too little time writing great content. This plugin let’s you put your focus back where it belongs. It takes care of all the SEO work that your blog will need.

  2. WPtouch iPhone Theme –

    The Mobile web is a big reality u need to be compatible. This plugin allows you to instantly and effortlessly transform your website into a mobile paradise. Whenever a mobile user accesses your blog a pleasant looking lighter version designed specially for mobile devices is presented. This is a must have for 2010.

  3. SEO Smart Links –

    Do you inter-link your articles? You should. Linking within an article to other articles is a great way to build Page Rank throughout your site and it’s a great way to get readers to find your other articles on similar subjects. This plugin will interlink keywords to your other articles for you.

  4. SEO Slugs –

    Using your entire post title as the slug for the article can make web addresses long and it can waste the opportunity to focus on using your keywords. This plugin strips out all the unnecessary words from the permalink for you so that you don’t have to.

  5. Google Analyticator –

    Google Analyticator allows you to use Google Analytics to track visitors to your blog without having to add the tracking code manually to your WordPress blog. If you aren’t using google analytics already u are seriously missing the boat and if you aren’t combining analyticator with wordpress you are wasting lots of time clicking between windows.

  6. Akismet –

    This plugin automatically checks all the comments and trackbacks people leave to your blog to see if any of them is spam. This is a super basic one but if you aren’t using it you hate your email. Get this installed, It is totally automatic, so you don’t have to do anything (if you don’t want to). Akismet comes together with WordPress, but in order to activate it, you need a API key. You can get one by signing up at wordpress.com

  7. Google XML Sitemaps –

    This plugin generates a XML sitemap of your blog each time you write a new post and lets Google and other search engine know of new content. Without Google XML Sitemaps it could take Google weeks to make your new article findable from their search engine, but with XML Sitemaps they will always know if you have new content.

  8. WordPress Related Posts –

    If a reader enjoys one of your articles then one of the best things that you can do is to put some more articles in front of them to keep them digging through your site.

  9. Subscribe to Comments –

    This plugin gives your readers an opportunity to subscribe to comments left to a particular post. New comments are automatically emailed to the user.

  10. Show Top Commentators Widget –

    This plugin automatically counts who are your blogs top commentators and shows them with a link to their website on a sidebar. This is a great way to increase the comments left to your blog because it gives your readers the chance to benefit from your blogs traffic.

Bonus Plug in

  1. Backtype Tweetcount

    If you’re using the TweetMeMe tweet counter badge on your blog then kill it right now. Don’t require your users to authorize another program to access their Twitter account just to share a link to your site. If you aren’t already using tweetmeme then you need to know this plugin will automatically allow users to re-tweet your twitter account with a link to the content in your blog post. (one of the best traffic generation tools currently active on the internet)

Cure Social Media Email Overload – Introducing Alerts Grader from Hubspot

27 Apr

If You are anything like me you have an email address (or three) that route to your mobile phone , you have at least one twitter account, linkedin, facebook, multiple sets of google alerts, etc….and the bottom line is all of the emails about new friends, followers, direct messages and more can be downright irritating or distracting. Worry no longer. A new free tool form the great folks at hubspot will filter all of that inbound info for you and corral it into daily digest format unless it hits a defined level of importance as defined by you and the ranking of the source of the alert 9as filtered by hubspot’s awesome grader system)

Alerts Grader is different from all of HubSpot’s other free tools because it isn’t a one-time analysis that runs metrics on your various web outposts and properties. Those are valuable too, but this unique tool is something you register for. It requires a bit more setup than the others, but if you’re into the realtime web — things like Google Alerts, Twitter, and LinkedIn — it could provide you with a valuable metrics-based service.

Alerts Grader can compress the most persistent Email alert messages into simple daily digests sorted by their HubSpot-prescribed grades.

“You’re letting HubSpot be the middleman in your alerts,” explained Chris Keller(— the RazrDude himself). “But in doing so, you can decide whether you want to receive them based on a threshold you set up.”

The tool also provides valuable LinkedIn account data and can grade the relevance and reliability of the sources behind your Google Alerts — BINGO!

The value is in combining all of these services.

Whether you’re an alerts fanatic or not, Alerts Grader is worth hearing about because it’s taking HubSpot’s technology for something like grading Twitter accounts and letting you filter it by way of HubSpot’s proven grading system.

( excerpt above from http://bostinnovation.com/2010/04/27/inundated-with-emails-try-hubspots-alert-grader/ )

below is a Quick Tour of AlertsGrader by hubspot.

Restaurant Owner Increases Sales by 110% with Foursquare Swarm Badge Party

15 Apr

Originally from Hubspot (those guys rock)

How do you attract a flash mob of 150+ people to your restaurant? Offer the possibility of a Foursquare Swarm Badge, of course!

Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users in the area). Even more impressive is the fact that the restaurant more than doubled its typical Sunday sales, with an increase of 110% that day.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5697/Restaurant-Owner-Increases-Sales-by-110-with-Foursquare-Swarm-Badge-Party.aspx#ixzz0lCh3kLjL

Four Square Day Tomorrow!! 4 -16-2010 (the first ever social media holiday)

15 Apr

Foursquare day the first social media holidayIf you haven’t heard about Foursquare yet you need to it it the rapidly growing social media app that really makes local marketing important.

The concept is simple. use your mobile phone and “check-in” a different locations this check-in is visible to your friends and lets you earn special badges for being a regular or even become “the mayor” of a particular location.

For the first timme businesses can really turn customer loyaty into a viral experience because all of a users checkins are publised to twitter and or facebook with a link to venue details. potentially driving huge foot traffic.

Tomorrow 4/16/2010 is officially foursquare day (the first social media holiday) see how it all happened here: http://blog.4sqday.com/about/

or keep up on the latest foursquare day news here: http://blog.4sqday.com/

SEO as you know it is Dead! NEW SEO in the Social Media Age

10 Mar

“if we don’t fix Web pages for google, what are we going to do?”

And that is the very crux of textbook SEO’s diminishing value.

I’ve gone on record as saying, “The Web is no longer just a collection of HTML pages linked together. It is a network of networks of people who are totally connected to each other. I believe it’s the understanding of these connections that will shape not just search, but all of marketing.”

the above text is an excerpt from web 2.0 is just so 2008 by Mike Grehan for ClickZ.com

and Mike is right

SEO as a “lets engae google because that is where peopel start their web experience” concept is rapidly diminishing.

The Web has become a component of our social culture. In our society before the web (remember pre 1995) people used to get reffferals to businesses to find the solutions they needed. and now websites like stunmbleupon, twitter, digg, buzz up, alltop etc all do the same thing.

As humans we still rpefer to do business wiht someone that somneone we know or trust already knows or trusts.

I’ve been in web marketing for 10 years and have found one truth across all sectors. Search generated traffic almost exclusively produces customers who value low prices over quality of service or quality of customer experience. And that’s becasue broad search customers are the least educated consumer in the marketplace. that’s not to say they arent valueable they are. 

A better educated consumer is more valueable, more loyal, and ultimately easier to persuade into buying.

As a business person I try to align myself with brands that are not purely price driven competitors. Becasue no one searches for exotic luxury car and prepares to buy a Bentley ‘cuz they saw one on Google.

It’s about building a real brand presence on the internet. engaging people on twitter, and facebook, and even on forums that relate to your product or service. Leverage these relationships to building a strong brand story online through multiple interconnected touch points. This is where savvy marketers are going for 2010 and beyond hurry up and get cracking.

The is the dawn of online positioning.

The next decade will bring about a time where we use multiple online media channels to build a brand position and we will see searches become much narrower. People will search more for specific products and brands rather then for broad generalizations for types of products and services.

Use the online socialmedia spehere to build a top of mind awareness with your customer so they think I need starbucks instead of I need coffee. then all of your traditiona SEO aware competitors will compete for the lowest common denominator of customer still searching for coffee, while you rake in the cash selling overpriced steamed foamy milk!

Now go do something I’m going to drink my Doppio Espresso Macchiato with Carmel!