Tag Archives: Social Media Marketing

Marketers Say Email is Delivering Better than Social Networking

5 Nov

The “Marketing Profs Digital Marketing Fact Book” shows that by and large most marketing professionals say that email is outperforming social media two to one. I say of course it is because social networking should be driving people to your email lists. See the results and read more below!

 

best results from digital marketing

Key findings:

 

  • Search marketing delivers the best results (33%); search and email still constitute the core of a solid online media plan.
  • Nearly everyone uses email, and this medium is repeatedly ranked as one of the most cost-effective (and effective) forms of marketing. Elsewhere in the Factbook, almost 50% of 623 email marketers report that sending emails at midday (10 a.m. to 2 p.m.) is the best time of day to do so. The start of the business day (6 a.m. to 10 a.m.) is considered second best at 31.5
  • Mobile marketing is barely on the radar; it’ll be interesting to see what happens in the next few years with mobile.

About the data: The MarketingProfs Digital Marketing Factbook, designed to be a comprehensive source of data and research for online marketers, includes chapters on email, search, and social media—with 144 pages of findings, including 110 charts and graphs from 60+ sources.

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OK so lets review the data, of course Email and Search are still huge! but does that mean social media is less important? That’s a big fat NO and here is why.

Social Media has the capacity to drive new contacts in realtime into your email lists. that’s it. end of discussion. social media is for relationship and trust building of course you will see higher direct revenue from email. but if you look list building via Facebook, Twitter, and other social media is far faster than any other format. (of course that’s only if you contribute content that is worth something but that’s a secondary issue.

look at the bottom line if you can drive growth for free—I repeat drive GROWTH for FREE and quickly via social media then it needs to be a key part of your strategy. Email and search are of course critical and have driven the Internet for years. you must do all of the above. Remember the process your goal in marketing is to move people into the seat of loyal customers and fans.

Social media connects you to new people who can be added to your email list and therefore the results will actually show as an email result in most cases. but I can without spending a dime gain roughly 50 to 100 new followers everyday on twitter. Then I can get about 30% of those followers to join my mailing lists via quality squeeze pages. You need to be doing the same! The results will be more sales from your email list. The social networks lead to bigger email lists. So remember to work the mix don’t depend on social media as the silver bullet strategy. Do remember that utilizing Social Networks and Social media for rapid list growth is cheap, easy, and worth pursuing!

 

SEO as you know it is Dead! NEW SEO in the Social Media Age

10 Mar

“if we don’t fix Web pages for google, what are we going to do?”

And that is the very crux of textbook SEO’s diminishing value.

I’ve gone on record as saying, “The Web is no longer just a collection of HTML pages linked together. It is a network of networks of people who are totally connected to each other. I believe it’s the understanding of these connections that will shape not just search, but all of marketing.”

the above text is an excerpt from web 2.0 is just so 2008 by Mike Grehan for ClickZ.com

and Mike is right

SEO as a “lets engae google because that is where peopel start their web experience” concept is rapidly diminishing.

The Web has become a component of our social culture. In our society before the web (remember pre 1995) people used to get reffferals to businesses to find the solutions they needed. and now websites like stunmbleupon, twitter, digg, buzz up, alltop etc all do the same thing.

As humans we still rpefer to do business wiht someone that somneone we know or trust already knows or trusts.

I’ve been in web marketing for 10 years and have found one truth across all sectors. Search generated traffic almost exclusively produces customers who value low prices over quality of service or quality of customer experience. And that’s becasue broad search customers are the least educated consumer in the marketplace. that’s not to say they arent valueable they are. 

A better educated consumer is more valueable, more loyal, and ultimately easier to persuade into buying.

As a business person I try to align myself with brands that are not purely price driven competitors. Becasue no one searches for exotic luxury car and prepares to buy a Bentley ‘cuz they saw one on Google.

It’s about building a real brand presence on the internet. engaging people on twitter, and facebook, and even on forums that relate to your product or service. Leverage these relationships to building a strong brand story online through multiple interconnected touch points. This is where savvy marketers are going for 2010 and beyond hurry up and get cracking.

The is the dawn of online positioning.

The next decade will bring about a time where we use multiple online media channels to build a brand position and we will see searches become much narrower. People will search more for specific products and brands rather then for broad generalizations for types of products and services.

Use the online socialmedia spehere to build a top of mind awareness with your customer so they think I need starbucks instead of I need coffee. then all of your traditiona SEO aware competitors will compete for the lowest common denominator of customer still searching for coffee, while you rake in the cash selling overpriced steamed foamy milk!

Now go do something I’m going to drink my Doppio Espresso Macchiato with Carmel!

The Cocktail Party Perspective: a simple analogy to help you be a courteous and effective social media marketer

27 Feb

Social Networks Are Like a Giant Cocktail Party
Social networks can be best described as a 24/7 global cocktail party. You can meet and engage people with no restrictions on time or geography and share insights, opportunities, and information to build deep relationships.

Your customers are posting genuine information about their likes, dislikes, and personal preferences, demographics, location and more. You can cross reference this data and gain customer insight without the expense or headache of focus groups or surveys.

The key is to remember this is not a commercial forum. The job of the social network is not for you to spam your prospects and customers with marketing messages. Your goal is to choose the right network or networks and provide valuable communication that leads to mutual benefit between you and your network.

The network also allows new prospective customers to see background on you based on who you are already connected to and find unbiased commentary on your business. (which exists online weather you are leveraging it or not). You should at minimum use social networks to be aware of your customer’s views of your brand.

If you view your social media use from this perspective you should generate value for both yourself and your friends, fans, customers, contacts, connections, supports and anyone else on your social media radar.

RE: On radio this morn. Twitter mght b contributing 2 a narcissistic society – did they evr consider individualistic v. collectivistic cultures?

26 Feb

response to Twitter  posting by Sarah Lee

Ok here’s my two cents:

Social Media like Twitter, Face Book, MySpace, et all do allow for self indulgent commenting and posting that is of zero value as individual posts. As well they foster often annoying and obnoxious self promotion.

However lets not throw the baby out with the bath water these media are designed for free information exchange and probably more than ever have created the capacity for web based posturing and body language.

Because many tweets, status updates and blog posts are fleeting and emotionally charged they give us insight into our friends, colleagues, role-models, and associates that can otherwise only be achieved via massive hours of time spent together. That’s valuable.

If we recognize the self indulgences of others as great opportunities to see where and how we can add value to those others and take the proverbial high road and use these media to reach out and provide beneficial insight, feedback and valuable input to others then we can actually use a stream of self indulgent Tweets or status postings to find how to be better friends, business associates, and citizens.

Essentially it’s a matter of perspective. If someone is truly only posting useless fluff updates and Tweets stop following them. but before you get so judgemental take a moment and look for a thread of truth in the emotion behind the Tweets, Statuses ( is that word?) then decide can I add value to this persons situation or the impact this Tweet, Status etc will have on others.

Have a bit of social responsibility with your social media use. remember the idea is to be a conversational media if you have someone you interact with that dosen’tunderstand that utilize your responses to make their fluff Tweets conversational then everybody wins.

Which Social Media is Right for My Business?

10 Dec

Marketing via Social Networks and Social Media is a hot topic right now but there is quite the swarm of available networks and media outlets to choose from. So how does the saavy small business owner choose the right social network for maximum ROI?

Rapleaf

Facebook Users
– 2.6 million users identified in Rapleaf study
– 63% female, 36% male
– 17% 45 yrs
– 2.9 major social networking sites used on average
– 62% are on MySpace, 5% are on LinkedIn, 9% are on Friendster, 10% are on Plaxo, 22% are on Hi5

MySpace Users
– 11.3 million users identified in Rapleaf study
– 63% female, 36% male
– 20% 45 yrs
– 2.4 major social networking sites used on average
– 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5

LinkedIn Users
– 0.8 million users identified in Rapleaf study
– 38% female, 61% male
– 2% 45 yrs
– 3.2 major social networking sites used on average
– 16% are on Facebook, 25% are on MySpace, 12% are on Friendster, 16% are on Plaxo, 8% are on Hi5

Friendster Users
– 2.3 million users identified in Rapleaf study
– 58% female, 41% male
– 12% 45 yrs
– 3.0 major social networking sites used on average
– 10% are on Facebook, 44% are on MySpace, 5% are on LinkedIn, 5% are on Plaxo, 26% are on Hi5

Plaxo Users
– 1.3 million users identified in Rapleaf study
– 62% female, 37% male
– 16% 45 yrs
– 3.6 major social networking sites used on average
– 20% are on Facebook, 53% are on MySpace, 11% are on LinkedIn, 9% are on Friendster, 15% are on Hi5

Hi5 Users
– 4.5 million users identified in Rapleaf study
– 60% female, 39% male
– 21% 45 yrs
– 2.8 major social networking sites used on average
– 13% are on Facebook, 43% are on MySpace, 2% are on LinkedIn, 13% are on Friendster, 2% are on Plaxo

Obama Online Campaign Videos Impact on the Election

9 Nov

Social network video dissemination certainly wasn’t the only reason Barack Obama won the election, but his campaign’s deft use of it played a role in the senator’s success, according to digital video expert Rajeev Kadam.

Reprinted from http://www.ClickZ.com
By Fred Aun, The ClickZ Network, Nov 7, 2008
Articles | Contact Fred | Subscribe to Newsletters | RSS Feeds

Kadam, CEO of divinity Metrics, which tracks online video uploads and views for advertisers, said his company analyzed more than 200 online video platforms during more than 400 days of the presidential campaign. The firm analyzed not only the number of videos uploaded by the McCain and Obama campaigns, and by amateurs, but also the numbers of views they attracted.

According to divinity, 104,454 videos about Obama were uploaded during the campaign, and these were viewed about 889 million times. The 64,092 videos about McCain were viewed 554 million times.

“You can see just how much Barack Obama did with social video,” said Kadam. “He was very, very participatory in that field and it really did help him with younger audiences.”

Kadam said McCain’s videos attracted a “slightly older audience” than did Obama’s. Not much of a surprise there, but Kadam said he was impressed with the sheer number of video uploads and views the campaigns engendered.

Men were responsible for the overwhelming majority of campaign video viewing. This was true for both candidates, as female viewers never exceeded 25 percent of the total for either Obama or McCain.

Kadam noted both candidates were the subject of many YouTube videos, created both by their campaigns and by amateurs. He said a large number of videos were posted and later deleted. This happened mainly to amateur videos showing campaign staff mistakes, to those with distasteful content, and to those violating copyrights.

Spikes in viral views of Obama videos happened during the primary campaign in March as people sought videos related to speeches by Jeremiah Wright and Obama’s reactions. Another spike occurred at the end of May, when pastor Michael Pfleger bashed Hilary Clinton, according to divinity.

For the presidential campaign, divinity Media “measured across the entire landscape of video,” said Kadam. “YouTube is one of the biggest of the 200 platforms, but there are other sites out there.” He mentioned Dailymotion.com, Metacafe, peer-to-peer platforms like BitTorrent, and MySpaceTV.

So what can advertisers learn from the campaign video research? “The importance of identifying audiences and figuring out how to strategically engage them,” said Kadam. “The political candidates are very much like brands. They want to go out and get their messages heard. Brands are in the same position.”