Tag Archives: marketing tips

Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

23 May

Shrek was the most searched term on google today, Shrek has over 1500 tweets in the last 24 hours and Shrek has grossed $21.6 Million in just 3 days

So how has the big scary ogre managed to rally so many fans and drive them to be a word of mouth phenomenon? Read the words of the big green guy himself and see how he manages his social status. (he is probably the most loved ogre ever)

5 Simple Ogre approved Rules for winning big with social media!

1.” Hey, I’m nobody’s messenger boy, all right? I’m a delivery boy. “

In each of the Shrek movies Shrek owns his identity and when challenged is very quick to re-educate people on exactly who he is.  Clear understanding and articulation of who you are and what you are about is what builds an intense brand whether that’s your personal brand or the brand of the company you represent. Make who you are and who you are not super clear in your interactions in social media and fans will respond.

2. Gingy, do you still know the muffin man?

Leverage your network ask the people you are connected to for input, get strategic help solving problems from the people you interact with on social media and your social network will respond by asking you for help when it’s appropriate also.

3.That’ll do, Donkey. That’ll do.

Thank your Supporters…regularly. in the social media sphere a thank you is one of the quickest ways to deepen the relationship you have between you and your followers. so do it often. make a point to a little time each week and thank someone for a retweet, send a shout out about something you worked on together anything you can to show some digital gratitude.

4. Somebody help! I’ve been kidnapped by a monster who’s trying to relate to me!

Ok so it’s not Shrek talking but the point is clear.keep one voice. don’t try to change the way you talk from one contact to another on social media it will make all of your communication sound manipulative instead of Genuine. the last thing you need is your fans recognizing that you ar trying to sound like them instead of sounding like you.

5. Well, the stars don’t tell the future, donkey, they tell stories. Look, there’s Blood-Nut, the Flatulent. You can guess what he’s famous for.

Always have interesting content. when people never know what you are going to say next they tend to listen more closely to what you say so keep it interesting. mix it up.

Look back at your historical use of Social media. and see what have people re-tweeted/ what got the most comments? what keywords appear most often in your social content? Then look for the consistency in messaging style and content get the mix right any you can be more like Shrek driving fans to tweet, search, and purchase from your brand.

Resources for this article include:

Number of tweets on Shrek: http://www.twitterstats.net/trend.php?keyword=shrek
Google Search Activity about Shrek http://www.google.com/trends?q=shrek&ctab=0&geo=us&geor=all&date=mtd&sort=0
Box office Performance: http://www.the-numbers.com/charts/daily/2010/20100523.php

Marketers Say Email is Delivering Better than Social Networking

5 Nov

The “Marketing Profs Digital Marketing Fact Book” shows that by and large most marketing professionals say that email is outperforming social media two to one. I say of course it is because social networking should be driving people to your email lists. See the results and read more below!

 

best results from digital marketing

Key findings:

 

  • Search marketing delivers the best results (33%); search and email still constitute the core of a solid online media plan.
  • Nearly everyone uses email, and this medium is repeatedly ranked as one of the most cost-effective (and effective) forms of marketing. Elsewhere in the Factbook, almost 50% of 623 email marketers report that sending emails at midday (10 a.m. to 2 p.m.) is the best time of day to do so. The start of the business day (6 a.m. to 10 a.m.) is considered second best at 31.5
  • Mobile marketing is barely on the radar; it’ll be interesting to see what happens in the next few years with mobile.

About the data: The MarketingProfs Digital Marketing Factbook, designed to be a comprehensive source of data and research for online marketers, includes chapters on email, search, and social media—with 144 pages of findings, including 110 charts and graphs from 60+ sources.

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OK so lets review the data, of course Email and Search are still huge! but does that mean social media is less important? That’s a big fat NO and here is why.

Social Media has the capacity to drive new contacts in realtime into your email lists. that’s it. end of discussion. social media is for relationship and trust building of course you will see higher direct revenue from email. but if you look list building via Facebook, Twitter, and other social media is far faster than any other format. (of course that’s only if you contribute content that is worth something but that’s a secondary issue.

look at the bottom line if you can drive growth for free—I repeat drive GROWTH for FREE and quickly via social media then it needs to be a key part of your strategy. Email and search are of course critical and have driven the Internet for years. you must do all of the above. Remember the process your goal in marketing is to move people into the seat of loyal customers and fans.

Social media connects you to new people who can be added to your email list and therefore the results will actually show as an email result in most cases. but I can without spending a dime gain roughly 50 to 100 new followers everyday on twitter. Then I can get about 30% of those followers to join my mailing lists via quality squeeze pages. You need to be doing the same! The results will be more sales from your email list. The social networks lead to bigger email lists. So remember to work the mix don’t depend on social media as the silver bullet strategy. Do remember that utilizing Social Networks and Social media for rapid list growth is cheap, easy, and worth pursuing!

 

The Cocktail Party Perspective: a simple analogy to help you be a courteous and effective social media marketer

27 Feb

Social Networks Are Like a Giant Cocktail Party
Social networks can be best described as a 24/7 global cocktail party. You can meet and engage people with no restrictions on time or geography and share insights, opportunities, and information to build deep relationships.

Your customers are posting genuine information about their likes, dislikes, and personal preferences, demographics, location and more. You can cross reference this data and gain customer insight without the expense or headache of focus groups or surveys.

The key is to remember this is not a commercial forum. The job of the social network is not for you to spam your prospects and customers with marketing messages. Your goal is to choose the right network or networks and provide valuable communication that leads to mutual benefit between you and your network.

The network also allows new prospective customers to see background on you based on who you are already connected to and find unbiased commentary on your business. (which exists online weather you are leveraging it or not). You should at minimum use social networks to be aware of your customer’s views of your brand.

If you view your social media use from this perspective you should generate value for both yourself and your friends, fans, customers, contacts, connections, supports and anyone else on your social media radar.

RE: On radio this morn. Twitter mght b contributing 2 a narcissistic society – did they evr consider individualistic v. collectivistic cultures?

26 Feb

response to Twitter  posting by Sarah Lee

Ok here’s my two cents:

Social Media like Twitter, Face Book, MySpace, et all do allow for self indulgent commenting and posting that is of zero value as individual posts. As well they foster often annoying and obnoxious self promotion.

However lets not throw the baby out with the bath water these media are designed for free information exchange and probably more than ever have created the capacity for web based posturing and body language.

Because many tweets, status updates and blog posts are fleeting and emotionally charged they give us insight into our friends, colleagues, role-models, and associates that can otherwise only be achieved via massive hours of time spent together. That’s valuable.

If we recognize the self indulgences of others as great opportunities to see where and how we can add value to those others and take the proverbial high road and use these media to reach out and provide beneficial insight, feedback and valuable input to others then we can actually use a stream of self indulgent Tweets or status postings to find how to be better friends, business associates, and citizens.

Essentially it’s a matter of perspective. If someone is truly only posting useless fluff updates and Tweets stop following them. but before you get so judgemental take a moment and look for a thread of truth in the emotion behind the Tweets, Statuses ( is that word?) then decide can I add value to this persons situation or the impact this Tweet, Status etc will have on others.

Have a bit of social responsibility with your social media use. remember the idea is to be a conversational media if you have someone you interact with that dosen’tunderstand that utilize your responses to make their fluff Tweets conversational then everybody wins.

WTH is Iron Shirt Ink?…..It’s All About Customer Love!

13 Sep

Ok here’s the deal, you as a small business want to turn your prospects into customers, turn you customers into repeat customers and your repeat customers into fans.

Fans are the key idea, the kind of fans that will wear your t-shirt, or get your logo as a tattoo (INK) and Iron because when you do this your brand is tough, and can chase other brands out of your market space by sheer customer love.

So that’s the idea use the web to make fans and the customer love supports your brand position. Simple and effective. We help you Win Prospects, Drive Repeat Customers, and Make Fans.

By the way as a shameless plug we also have our own t-shirts so If you like the idea of your customers being your fans you can wear the Iron Shirt Ink brand t-shirts too.

Now back to building customer love. It’s about relationship. Your customers have to feel like you put their best interest first. Like you are a part of the culture they love and like they can identify their independence by identifying with you.

In the online realm that means first a website that your customers want to use and second a bunch of online interaction points that your customers see regularly. Email, MySpace, FaceBook, Digg, Your Website, What Your customers say about you in their blogs, what they read about you in the news, what they hear in podcasts, on the radio and more. It’s all a part of your web presence and the better your presence the more it will lead to customer love.

That’s what we are about,, that’s what we help customers do. Win Customers.