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Video Getting to Soical Media ROI

13 Aug

Great video by the folks at http://www.socialnomics.com

Key Takeaways:

Social media is about leverage the more active you are in a social environment the more you can leverage others activity to fuel your success.

Philanthopy + Social Media + Leverage = Awesome!!!

9 Jun

At Internet Week in New York Edward Norton unveiled a new project designed to make internet fund-raising easy, fun, and approachable for anyone.

Enter Crowdrise a sweet new fund-raising application that really is turn key for the average joe.

The Basics:

Find Your Charity:

(most US 501c3’s are already listed) Just search for the charity name and kablammo you get to start building your fundraiser or you can donate right there!

Build a Fundraiser:

Develop a specific fundraiser upload media ie photos a description, etc to inform potential donors of your fundraiser and your cause.

Build a Team:

Recruit other people to help you publicise your fundraiser and crowdrise automatically tracks points for performance and rewards high performers with cool stuff from their big corporate sponsors (like apple)

Leverage Crowdrise’s Awesome Promos

Encourage action without incurring costs. Crowd raise is giving away great stuff, any $8 donation qualifies the donor to win an iPad that means now any charity you know can do an iPad giveaway for free!!!! This is huge

imagine the impact of your fund-raising effort when you can spend about a half hour and build a campaign that has awesome premiums built in, team management tools, and directly connects to social media like facebook and twitter and runs all donation through Amazon payments for nice secure processing!

this is exactly what small charities have needed to become relevant in a big way it gives the big gun ammunition to every little guy that’s willing to do a little promotion work and with only a 5% transaction fee and no cost for premiums etc this has game changer written all over it!

By the way Check Out Steel Horses for Real horses charity Motorcycle ride and give to help disabled kids develop motor skills through horseback riding! and Donate $29 for a chance to win an Apple iPad

Shrek Gets Social!! Shrek’s 5 Rules for Winning Big with Social Media

23 May

Shrek was the most searched term on google today, Shrek has over 1500 tweets in the last 24 hours and Shrek has grossed $21.6 Million in just 3 days

So how has the big scary ogre managed to rally so many fans and drive them to be a word of mouth phenomenon? Read the words of the big green guy himself and see how he manages his social status. (he is probably the most loved ogre ever)

5 Simple Ogre approved Rules for winning big with social media!

1.” Hey, I’m nobody’s messenger boy, all right? I’m a delivery boy. “

In each of the Shrek movies Shrek owns his identity and when challenged is very quick to re-educate people on exactly who he is.  Clear understanding and articulation of who you are and what you are about is what builds an intense brand whether that’s your personal brand or the brand of the company you represent. Make who you are and who you are not super clear in your interactions in social media and fans will respond.

2. Gingy, do you still know the muffin man?

Leverage your network ask the people you are connected to for input, get strategic help solving problems from the people you interact with on social media and your social network will respond by asking you for help when it’s appropriate also.

3.That’ll do, Donkey. That’ll do.

Thank your Supporters…regularly. in the social media sphere a thank you is one of the quickest ways to deepen the relationship you have between you and your followers. so do it often. make a point to a little time each week and thank someone for a retweet, send a shout out about something you worked on together anything you can to show some digital gratitude.

4. Somebody help! I’ve been kidnapped by a monster who’s trying to relate to me!

Ok so it’s not Shrek talking but the point is clear.keep one voice. don’t try to change the way you talk from one contact to another on social media it will make all of your communication sound manipulative instead of Genuine. the last thing you need is your fans recognizing that you ar trying to sound like them instead of sounding like you.

5. Well, the stars don’t tell the future, donkey, they tell stories. Look, there’s Blood-Nut, the Flatulent. You can guess what he’s famous for.

Always have interesting content. when people never know what you are going to say next they tend to listen more closely to what you say so keep it interesting. mix it up.

Look back at your historical use of Social media. and see what have people re-tweeted/ what got the most comments? what keywords appear most often in your social content? Then look for the consistency in messaging style and content get the mix right any you can be more like Shrek driving fans to tweet, search, and purchase from your brand.

Resources for this article include:

Number of tweets on Shrek: http://www.twitterstats.net/trend.php?keyword=shrek
Google Search Activity about Shrek http://www.google.com/trends?q=shrek&ctab=0&geo=us&geor=all&date=mtd&sort=0
Box office Performance: http://www.the-numbers.com/charts/daily/2010/20100523.php

How Discoverable are You on Social Media?

17 May

I’ve been shouting from the rooftops for 4 years that social media will become more relevant that search marketing and it’s becoming more true by the day. YouTube is now more searched than Yahoo!  Facebook recently celebrated its 400 millionth member, twitter content is being aded to the library of congress.  

How visible you are on a  the most-visited social sites? The question is, How discoverable are you? A solid brand marketing on perhaps one or two is increasingly important.

  • You can’t just set up profiles on social networking sites and disappear. A consistent presence says something important about your leadership style that you’re to be taken seriously. Having long-ago entries as your most recent leads potential customers to make assumptions about you that aren’t beneficial to your business goals. Activity is critical to mainting a valueable presence in social media.
  • Do your homework on these sites; go where your best prospects or most valueable influencers are. Keep the 80/20 Principle in mind when it comes to social marketing. Don’t waste 80% of your social networking time and energy interacting in groups that don’t have the juice to impact your business goals. Build relations with the 20% of qualified connections in whom you see evidence of meaningful business coming your way.
  • Join sizable groups that are relevant; participate in the discussions (this is a big deal for Linked-In users especially). Engage, participate and put forth an informed point-of-view. Share up your knowledge; engage people if you want them to click your way. Let them see how knowledgeable you are, and how what you know can move their interests forward. Serve as an excellent resource, contributing good ideas don’t Sell and Shamelessly self promote.
  • There must be value in interacting with you. Use your social space to converse, to solve a problem or to educate people, versus using it to talk solely about your products or services. Treat Your network as if they’re already your customers. Focus on delivering actionable tips and trend information that people can use for growth or other benefits.

This is how to build a community and position yourself as a leader in your field. The more solid the information you consistently add to the web, the more discoverable your footprint on Google and within social networks.

Top 10 WordPress Plugins to Turbocharge Your Internet Marketing Efforts

27 Apr

This is a list of 10 most important WordPress plugins that you should install in order to get a blog that has excellent functionality and high traffic. The plugins are in order of importance. If you feel that you don’t want to install all of them in one day be sure to start with the more important ones!

  1. HeadSpace 2: WordPress SEO Made Simple

    All in one SEO you have been deposed. HeadSpace provides you with the features you need to drive your site to the top. People spend way to much time working on SEO and too little time writing great content. This plugin let’s you put your focus back where it belongs. It takes care of all the SEO work that your blog will need.

  2. WPtouch iPhone Theme –

    The Mobile web is a big reality u need to be compatible. This plugin allows you to instantly and effortlessly transform your website into a mobile paradise. Whenever a mobile user accesses your blog a pleasant looking lighter version designed specially for mobile devices is presented. This is a must have for 2010.

  3. SEO Smart Links –

    Do you inter-link your articles? You should. Linking within an article to other articles is a great way to build Page Rank throughout your site and it’s a great way to get readers to find your other articles on similar subjects. This plugin will interlink keywords to your other articles for you.

  4. SEO Slugs –

    Using your entire post title as the slug for the article can make web addresses long and it can waste the opportunity to focus on using your keywords. This plugin strips out all the unnecessary words from the permalink for you so that you don’t have to.

  5. Google Analyticator –

    Google Analyticator allows you to use Google Analytics to track visitors to your blog without having to add the tracking code manually to your WordPress blog. If you aren’t using google analytics already u are seriously missing the boat and if you aren’t combining analyticator with wordpress you are wasting lots of time clicking between windows.

  6. Akismet –

    This plugin automatically checks all the comments and trackbacks people leave to your blog to see if any of them is spam. This is a super basic one but if you aren’t using it you hate your email. Get this installed, It is totally automatic, so you don’t have to do anything (if you don’t want to). Akismet comes together with WordPress, but in order to activate it, you need a API key. You can get one by signing up at wordpress.com

  7. Google XML Sitemaps –

    This plugin generates a XML sitemap of your blog each time you write a new post and lets Google and other search engine know of new content. Without Google XML Sitemaps it could take Google weeks to make your new article findable from their search engine, but with XML Sitemaps they will always know if you have new content.

  8. WordPress Related Posts –

    If a reader enjoys one of your articles then one of the best things that you can do is to put some more articles in front of them to keep them digging through your site.

  9. Subscribe to Comments –

    This plugin gives your readers an opportunity to subscribe to comments left to a particular post. New comments are automatically emailed to the user.

  10. Show Top Commentators Widget –

    This plugin automatically counts who are your blogs top commentators and shows them with a link to their website on a sidebar. This is a great way to increase the comments left to your blog because it gives your readers the chance to benefit from your blogs traffic.

Bonus Plug in

  1. Backtype Tweetcount

    If you’re using the TweetMeMe tweet counter badge on your blog then kill it right now. Don’t require your users to authorize another program to access their Twitter account just to share a link to your site. If you aren’t already using tweetmeme then you need to know this plugin will automatically allow users to re-tweet your twitter account with a link to the content in your blog post. (one of the best traffic generation tools currently active on the internet)

Cure Social Media Email Overload – Introducing Alerts Grader from Hubspot

27 Apr

If You are anything like me you have an email address (or three) that route to your mobile phone , you have at least one twitter account, linkedin, facebook, multiple sets of google alerts, etc….and the bottom line is all of the emails about new friends, followers, direct messages and more can be downright irritating or distracting. Worry no longer. A new free tool form the great folks at hubspot will filter all of that inbound info for you and corral it into daily digest format unless it hits a defined level of importance as defined by you and the ranking of the source of the alert 9as filtered by hubspot’s awesome grader system)

Alerts Grader is different from all of HubSpot’s other free tools because it isn’t a one-time analysis that runs metrics on your various web outposts and properties. Those are valuable too, but this unique tool is something you register for. It requires a bit more setup than the others, but if you’re into the realtime web — things like Google Alerts, Twitter, and LinkedIn — it could provide you with a valuable metrics-based service.

Alerts Grader can compress the most persistent Email alert messages into simple daily digests sorted by their HubSpot-prescribed grades.

“You’re letting HubSpot be the middleman in your alerts,” explained Chris Keller(— the RazrDude himself). “But in doing so, you can decide whether you want to receive them based on a threshold you set up.”

The tool also provides valuable LinkedIn account data and can grade the relevance and reliability of the sources behind your Google Alerts — BINGO!

The value is in combining all of these services.

Whether you’re an alerts fanatic or not, Alerts Grader is worth hearing about because it’s taking HubSpot’s technology for something like grading Twitter accounts and letting you filter it by way of HubSpot’s proven grading system.

( excerpt above from http://bostinnovation.com/2010/04/27/inundated-with-emails-try-hubspots-alert-grader/ )

below is a Quick Tour of AlertsGrader by hubspot.