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How and Why these 40 Big Brands Use Twitter

2 Mar

Thanks to the Guys at http://www.Mashable.com twitter: @mashable for tracking down the head honchos of twitter action from 40 different companies and getting the word out on how they use Twitter.

Not terribly surprising Major companies are using twitter largely for customer service. this is one of the only locations you can respond to a disgruntled customer directly and quickly without them actually complaining directly to you.

Also they are using twitter only short term specials like 3 day on-line sales (@americanapparel) and flavor alerts (@tastidlite

read through the full list here:   http://mashable.com/2009/01/21/best-twitter-brands/

You should find some good inspiration for how to start tweeting your way to deeper customer relationships and more fans!

WTH is Iron Shirt Ink?…..It’s All About Customer Love!

13 Sep

Ok here’s the deal, you as a small business want to turn your prospects into customers, turn you customers into repeat customers and your repeat customers into fans.

Fans are the key idea, the kind of fans that will wear your t-shirt, or get your logo as a tattoo (INK) and Iron because when you do this your brand is tough, and can chase other brands out of your market space by sheer customer love.

So that’s the idea use the web to make fans and the customer love supports your brand position. Simple and effective. We help you Win Prospects, Drive Repeat Customers, and Make Fans.

By the way as a shameless plug we also have our own t-shirts so If you like the idea of your customers being your fans you can wear the Iron Shirt Ink brand t-shirts too.

Now back to building customer love. It’s about relationship. Your customers have to feel like you put their best interest first. Like you are a part of the culture they love and like they can identify their independence by identifying with you.

In the online realm that means first a website that your customers want to use and second a bunch of online interaction points that your customers see regularly. Email, MySpace, FaceBook, Digg, Your Website, What Your customers say about you in their blogs, what they read about you in the news, what they hear in podcasts, on the radio and more. It’s all a part of your web presence and the better your presence the more it will lead to customer love.

That’s what we are about,, that’s what we help customers do. Win Customers.