How Discoverable are You on Social Media?

17 May

I’ve been shouting from the rooftops for 4 years that social media will become more relevant that search marketing and it’s becoming more true by the day. YouTube is now more searched than Yahoo!  Facebook recently celebrated its 400 millionth member, twitter content is being aded to the library of congress.  

How visible you are on a  the most-visited social sites? The question is, How discoverable are you? A solid brand marketing on perhaps one or two is increasingly important.

  • You can’t just set up profiles on social networking sites and disappear. A consistent presence says something important about your leadership style that you’re to be taken seriously. Having long-ago entries as your most recent leads potential customers to make assumptions about you that aren’t beneficial to your business goals. Activity is critical to mainting a valueable presence in social media.
  • Do your homework on these sites; go where your best prospects or most valueable influencers are. Keep the 80/20 Principle in mind when it comes to social marketing. Don’t waste 80% of your social networking time and energy interacting in groups that don’t have the juice to impact your business goals. Build relations with the 20% of qualified connections in whom you see evidence of meaningful business coming your way.
  • Join sizable groups that are relevant; participate in the discussions (this is a big deal for Linked-In users especially). Engage, participate and put forth an informed point-of-view. Share up your knowledge; engage people if you want them to click your way. Let them see how knowledgeable you are, and how what you know can move their interests forward. Serve as an excellent resource, contributing good ideas don’t Sell and Shamelessly self promote.
  • There must be value in interacting with you. Use your social space to converse, to solve a problem or to educate people, versus using it to talk solely about your products or services. Treat Your network as if they’re already your customers. Focus on delivering actionable tips and trend information that people can use for growth or other benefits.

This is how to build a community and position yourself as a leader in your field. The more solid the information you consistently add to the web, the more discoverable your footprint on Google and within social networks.

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