Which Social Media is Right for My Business?

10 Dec

Marketing via Social Networks and Social Media is a hot topic right now but there is quite the swarm of available networks and media outlets to choose from. So how does the saavy small business owner choose the right social network for maximum ROI?

Rapleaf

Facebook Users
– 2.6 million users identified in Rapleaf study
– 63% female, 36% male
– 17% 45 yrs
– 2.9 major social networking sites used on average
– 62% are on MySpace, 5% are on LinkedIn, 9% are on Friendster, 10% are on Plaxo, 22% are on Hi5

MySpace Users
– 11.3 million users identified in Rapleaf study
– 63% female, 36% male
– 20% 45 yrs
– 2.4 major social networking sites used on average
– 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5

LinkedIn Users
– 0.8 million users identified in Rapleaf study
– 38% female, 61% male
– 2% 45 yrs
– 3.2 major social networking sites used on average
– 16% are on Facebook, 25% are on MySpace, 12% are on Friendster, 16% are on Plaxo, 8% are on Hi5

Friendster Users
– 2.3 million users identified in Rapleaf study
– 58% female, 41% male
– 12% 45 yrs
– 3.0 major social networking sites used on average
– 10% are on Facebook, 44% are on MySpace, 5% are on LinkedIn, 5% are on Plaxo, 26% are on Hi5

Plaxo Users
– 1.3 million users identified in Rapleaf study
– 62% female, 37% male
– 16% 45 yrs
– 3.6 major social networking sites used on average
– 20% are on Facebook, 53% are on MySpace, 11% are on LinkedIn, 9% are on Friendster, 15% are on Hi5

Hi5 Users
– 4.5 million users identified in Rapleaf study
– 60% female, 39% male
– 21% 45 yrs
– 2.8 major social networking sites used on average
– 13% are on Facebook, 43% are on MySpace, 2% are on LinkedIn, 13% are on Friendster, 2% are on Plaxo

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