Iron Shirt Media Blog

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Strategies Tips and tactics for Marketing Your Small Biz on the Internet Now

Exclusive: Guess Who Else Is Coming to Dinner? Twitter-Microsoft Bing Deal Confirmed, but so Is Facebook-Bing.

Twitter – Bing  deal and Twitter – Facebook deal puts bingon path to offer unique advantage over Google in searching realtime conversations on the web.

Major potential SEO impact of links in Twitter feeds and facebook status updates.

read the whole article: Exclusive: Guess Who Else Is Coming to Dinner? Twitter-Microsoft Bing Deal Confirmed, but so Is Facebook-Bing.

My key takeaway here, if Bing begins to index Twitter and Facebook status updates it will make the value of micro blogging even higher in developing link relevancy and inbound link volume for search marketers.

Look for the near future to include leveraging twitter and Facebook conversation streams as part of your overall search strategy.

Filed under: Facebook Marketing Tips, Internet Marketing, SEO, Social Media Marketing, Twitter

The Cocktail Party Perspective: a simple analogy to help you be a courteous and effective social media marketer

Social Networks Are Like a Giant Cocktail Party
Social networks can be best described as a 24/7 global cocktail party. You can meet and engage people with no restrictions on time or geography and share insights, opportunities, and information to build deep relationships.

Your customers are posting genuine information about their likes, dislikes, and personal preferences, demographics, location and more. You can cross reference this data and gain customer insight without the expense or headache of focus groups or surveys.

The key is to remember this is not a commercial forum. The job of the social network is not for you to spam your prospects and customers with marketing messages. Your goal is to choose the right network or networks and provide valuable communication that leads to mutual benefit between you and your network.

The network also allows new prospective customers to see background on you based on who you are already connected to and find unbiased commentary on your business. (which exists online weather you are leveraging it or not). You should at minimum use social networks to be aware of your customer’s views of your brand.

If you view your social media use from this perspective you should generate value for both yourself and your friends, fans, customers, contacts, connections, supports and anyone else on your social media radar.

Filed under: Facebook Marketing Tips, Internet Marketing, Social Media Marketing , , , , , , , , , , , , , , ,